With over 50 million subscribers and eight billion views, 22-year old Jimmy Donaldson, better known as MrBeast, is a Youtube icon. He has centered his brand around philanthropy, raising over $20,000,000 to plant a tree for every dollar last year, donating more than 100 cars, and giving away a private island — the list goes on. On Dec. 19, 2020, Donaldson announced 300 locations of his new restaurant, MrBeast Burger. Unlike the usual brick-and-mortar restaurant model, MrBeast Burger is a “ghost kitchen,” operating through existing restaurants. It works as a delivery-only restaurant brand, which means customers can only order food via their app or through food delivery services such as Grubhub, Postmates, DoorDash, and Uber Eats. MrBeast Burger’s unique restaurant model allows its partnering restaurants to add a new source of revenue, helping them survive the turbulent times of COVID-19 while keeping customers safe.
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MrBeast, who gained popularity on YouTube, has dedicated himself to community service, working with animal shelters, tree-planting organizations, and more.
App Functionality (5/5)
The MrBeast Burger app has a smooth display that allows users to scroll through the menu to check the ingredients, add condiments, and include specific instructions to their order. In the case that customers want their food later than the estimated time of 20-30 minutes, they are also able to choose a specific delivery time for their food.
While its delivery services do not reach Fremont, MrBeast Burger does deliver to customers in Sunnyvale, Palo Alto, and Campbell — this means Fremont residents need to drive to one of these locations to pick up their food. When the food is left at the designated address through contact-free delivery, the driver will inform the customer via text or call. Customers can also add special instructions stating that they will take the food directly from the driver.
While MrBeast’s platform may be larger than life, his food was disappointingly lackluster. Devoid from a single piece of lettuce, unless you wanted to pay an extra 50 cents, the mouthfuls of beef and bread in the traditional Beast Style burger left a dry aftertaste. The chicken sandwiches were only marginally better, thanks to the added iceberg lettuce and pickles. Still, both meals included bland and slightly overcooked meat, making for an unpleasant experience. Aside from the burgers, the crinkle fries were dissatisfying, to say the least. Even after being reheated in the oven, the soggy fries were just another humdrum note in this symphony of dismay.
Combined with fries and a canned drink, the $10.99+ burger combo was priced noticeably higher compared to typical fast food joints, and the low meal quality couldn’t justify the higher price point. Though the burgers were rather large, there were no additional toppings without an extra cost. Overall, the underwhelming roughly $50 family meal fell short of MrBeast’s usual brand.
Though MrBeast Burger was quite the letdown, its app functionality, delivery service, and cause of helping existing local restaurants left a positive impression. At the end of the day, you could definitely stop by In-N-Out Burger for a cheaper and better-tasting burger, but supporting a content creator who is trying to help out local restaurants has its own special taste.
Though a great service for local restaurants facing turmoil due to COVID-19, MrBeast Burgers’ quality is aggressively average.
Cover Image by Staff Writer Helen Tian