The Smoke Signal is the official paper of Mission San Jose High School in Fremont Unified School District. During the school year, the Smoke Signal publishes and distributes nine issues, approximately once every month. The goal of the Smoke Signal is to provide coverage of schoolwide and local activities as its readership is mostly centered in the MSJ community. It is self-funded, which means it depends solely on advertisements and a small subscriber base for financial security. Each issue is exposed not only to our student body of over 2,000 students but also to school employees, parents, and subscribers from the surrounding area. We also exchange papers with surrounding schools in the district.

As a self-funded, student-run organization, the Smoke Signal is eager to meet the needs of local businesses. For small organizations, it is often more cost effective to advertise only in the local areas, especially those that are concentrated with students and their parents. That is where the Smoke Signal can help.

We offer several print advertising options to fit your preferences, from smaller business card-sized ads to larger full-page ads. You may also supply 8½ by 11 inch pre-printed inserts. In addition, we also offer online advertising options on our website, The Smoke Signal is willing to accommodate everything from a full year of advertising to a single issue or online time period. Preprints must be paid in advance and we send invoices after in-paper advertisements have run. All advertisers will also receive a free copy of our paper for the issues in which they choose to run advertisements.

With this, please consider running an advertisement that will reach out to the MSJ community. If you are interested, please view the rate card and contact the Advertising Managers at We greatly appreciate your support.

Rate Card 2017-18

Advertisement Deadlines Publication Dates
Friday, September 1, 2017 Friday, September 22, 2017
Friday, September 29, 2017 Friday, October 20, 2017
Friday, October 27, 2017 Friday, November 17, 2017
Friday, November 30, 2017 Thursday, December 21, 2017
Thursday, January 11, 2018 Friday, February 2, 2018
Friday, February 9, 2018 Friday, March 2, 2018
Friday, March 9, 2018 Thursday, March 29, 2018
Friday, April 13, 2018 Friday, May 4, 2018
Friday, May 18, 2018 Friday, June 8, 2018

• All materials, art, and copy are due at deadlines
• No cancellations or adjustments are to be made after deadlines
• Materials should be submitted via e-mail to 
• Filetypes we accept: JPG, TIFF, PSD, PDF, BMP, GIF.
• DOC or DOCX files will NOT be accepted. We accept only JPG files for online advertisements.
• For questions about other filetypes, please e-mail us at


Advertising Rates and Sizes

Type Size 1 issue   4 issues 8 issues
Full Page 10” width x 16” depth $300.00   15% off 25% off
Half Page 10” width x 7.9” depth $200.00   15% off 20% off
Quarter Page 4.75” width x 7” depth $120.00   10% off 15% off
Business Card 4” width x 2.25” depth $60.00     5% off 7.5% off


Online Ads**

8.5” width x 11” depth max; single piece of paper

160 pixels width x 160 pixels depth




  2.5% off


5% off

5% off


7.5% off

Ad manipulation***                                                   $40.00/ad

*For inserts please supply 2,500 copies. Inserts price applies to flyers (8.5″x11″) or cards no smaller than 3″x5″. Inserts can only be a maximum of 8.5″x11″ and must only be a single piece of paper.

**Online ads are placed on a sidebar of The location on the sidebar is first come first serve (the first ads we receive will be placed higher up.)

***Only applies to minor adjustments. Contact us for details. 


Prices are per issue, with the percentage discounts applying to the total fee (for all 4 or all 8 issues).

Page placement of an ad is determined at the discretion of the Smoke Signal editors.


Publication Dates and Advertising Deadlines

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