The Smoke Signal is the official paper of Mission San Jose High School in Fremont Unified School District. During the school year, the Smoke Signal publishes and distributes nine issues, approximately once every month. The goal of the Smoke Signal is to provide coverage of schoolwide and local activities as its readership is mostly centered in the MSJ community. It is self-funded, which means it depends solely on advertisements and a small subscriber base for financial security. Each issue is exposed not only to our student body of over 2,000 students but also to school employees, parents, and subscribers from the surrounding area. We also exchange papers with surrounding schools in the district.

As a self-funded, student-run organization, the Smoke Signal is eager to meet the needs of local businesses. For small organizations, it is often more cost effective to advertise only in the local areas, especially those that are concentrated with students and their parents. That is where the Smoke Signal can help.

We offer several print advertising options to fit your preferences, from smaller business card-sized ads to larger full-page  In addition, we also offer online advertising options on our website, The Smoke Signal is willing to accommodate everything from a full year of advertising to a single issue or online time period.  All advertisers will also receive a free copy of our paper for the issues in which they choose to run advertisements.

With this, please consider running an advertisement that will reach out to the MSJ community. If you are interested, please view the rate card and contact the Advertising Managers at We greatly appreciate your support.

Deadlines and Dates 2019-20

Advertisement Deadlines Publication Dates
Friday, September 13, 2019 Friday, September 27, 2019
Friday, October 11, 2019 Friday, October 25, 2019
Friday, November 8, 2019 Friday, November 22, 2019
Friday, December 5, 2019 Thursday, December 19, 2019
Thursday, January 17, 2020 Friday, February 31, 2020
Friday, February 14, 2020 Friday, February 28, 2020
Friday, March 13, 2020 Friday, March 27, 2020
Friday, April 17, 2020 Friday, May 1, 2020
Friday, May 22, 2020 Friday, June 5, 2020

• All materials, art, and copy are due at deadlines
• No cancellations or adjustments are to be made after deadlines
• Materials should be submitted via e-mail to 
• Filetypes we accept: JPG, TIFF, PSD, PDF, BMP, GIF.
• DOC or DOCX files will NOT be accepted. We accept only JPG files for online advertisements.
• For questions about other filetypes, please e-mail us at


Advertising Rates and Sizes

Type Size 1 issue 4 issues 8 issues
Full Page 10” width x 16” depth $300.00 15% off 25% off
Half Page 10” width x 7.9” depth $200.00 15% off 20% off
Quarter Page 4.75” width x 7” depth $120.00 10% off 15% off
Business Card 4” width x 2.25” depth $60.00   5% off 7.5% off
Online Ads** Homepage: Footer

Sidebar: Square (500x500px)

Sidebar: Vertical Banner(500x860px)





7.5% off

5% off


10% off

12.5% off

10% off


15% off

**Online ads will be first come first serve, and there are four possible placements: one long banner on the footer of the entire site, and three on the right hand side of every post. “1 issue” is equivalent to one month on the website. 

***Only applies to minor adjustments. Contact us for details. 


Prices are per issue, with the percentage discounts applying to the total fee (for all 4 or all 8 issues).

Page placement of an ad is determined at the discretion of the Smoke Signal editors.

The Smoke Signal Ads Contract 2019-20