For most small to mid-sized community businesses, it is not realistic to spend millions of dollars a year on advertising. It is often far more cost effective to advertise only in the local area. That is where the Smoke Signal can help.
The Smoke Signal is the official paper of Mission San Jose High School, located in Fremont’s Mission District. It is self-funded, which means it depends solely on advertisements and a small subscriber base for financial security. Each issue is exposed not only to our student body of 2,300 students but to school staff members, parents, and subscribers from the surrounding area.
We offer several advertising options to fit your preferences, from smaller business card-sized ads to larger full-page ads. You may also supply preprinted inserts. A variety of dates are available for you to run your advertisement in, and the Smoke Signal is willing to accommodate everything from a full year of advertising to a single issue. Moreover, a business may choose to either pay in advance or wait until the invoice is dropped off after the advertisement has run. Advertisers will also receive a free copy of our paper for the dates they choose to run advertisements.
With this, please consider running an advertisement that will reach out to the Mission District community. If you are interested, please see the rate card and contact one of the Ad Managers at
We greatly appreciate your support.
Rate Card 2009-2010
Advertisement Deadlines
Publication Dates
Monday, September 14
Friday, September 18
Monday, October 19
Friday, October 23
Tuesday, November 10
Friday, November 20
Thursday, December 3
Thursday, December 17
Monday, January 4
Friday, January 15
Monday, February 8
Friday, February 19
Monday, March 8
Friday, March 19
Wednesday, April 21
Friday, April 30
Tuesday, June 1
Friday, June 11
• All materials, art, and copy are due at deadlines • No cancellations or adjustments are to be made after deadlines • Materials should be submitted via e-mail to • Filetypes we accept: JPG, TIFF, PSD, PDF, BMP, GIF. DOC or DOCX files will NOT be accepted. For questions about other filetypes, please e-mail us at .
Advertising Rates and Sizes
1 issue
5 issues
10 issues
• Full Page:
10” width x 15” depth
$230.00
20% off
30% off
• Half Page:
10” width x 7” depth
$135.00
15% off
20% off
• Quarter Page:
4.75” width x 7” depth
$90.00
15% off
10% off
• Business Card:
4” width x 2.25” depth
$50.00
5% off
7.5% off
• Inserts:
8.5” width x 11” depth maximum
$200.00
2.5% off
5% off
2 weeks
1 month
Students (2 weeks)
• Online Banner:
100 px width x 450 px depth
$20
$35
$15
Note: A $5 discount applies when advertising in all 11 issues. For inserts please supply 2,500 copies on the advertisement deadline. Prices are per issue, with the percentage discounts applying to the total fee (for all 5 or all 10 issues).